BR/BAUEN – Telgo

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Telgo is a telecommunications company based in Anapolis, Brazil, offering broadband internet, dedicated circuit and fiber cable services in other 7 cities of Goias, including Goiania, the district’s capital city. This project was developed going through all the steps and evaluations needed for brand development as a model of corporate image management. (branding). To accomplish the task, BR/BAUEN developed a broad research on the business and their perceptions, service evaluation with customers, diagnosis of Telgo brand (identity, naming), positioning definition (platform) and identity of the company.

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