Being one of the world’s leading technology companies, it is imperative to keep and attract the most talented employees. Knowing where your career path can take you is vital to anyone’s success. Panasonic approached us to design their new career development programme. Working with their structural content that was informative and detailed, Spy created a name that would engage everyones’ aspirations – Boost.
Using Boost as the visual hook we created a marque that contained numerous lines like pathways that could be cropped and scaled in a dynamic way. This was paired with some bespoke icons, fresh colour palette and elegant fonts. The applications included updatable forms, introduction packs, posters, intranet pages and internal signage graphics.