Inspired by graphic illustrations of the gut, the identity is designed to work a broad range of applications for a wide scale of audiences, with an architecture of sub brands that reflect the 3 main activities that UEG undertakes.

Felt have developed a range of printed items with UEG including their Journal (published by Sage), Education course adverts, stationery, a History brochure celebrating 20 years of the society and the guide to UEG Week.