A generational family business with a 28 year heritage needs careful treatment when it comes to rebranding, but if that business is also a funeral directors, it really needs handling with care.

Marking its move to another generation of the Devall family, D.B.Devall & Sons instructed us to undertake a full rebrand, including all printed collateral, brochures, website and signage. Parent simplified the name to ‘Devall & Son’ before creating the unique marque from a bespoke typeface drawn specifically for the project. Photographer Steven Friedman was commissioned to create a series of abstract pieces used as backdrops and mood-setters for the various communication material.