Before starting a brewery, father and son duo Dan and Eric Garfinkel ran a successful business selling classic toys. Finkel & Garf helped them bring their fun, straightforward, and laid back attitude to their newest venture into a craft brewery in the heart of beer country.
Referencing their roots in the toy industry and inspired by crests common on vintage beer cans, we created a custom coat of arms for the Finkel & Garf brewery. Featuring toys in a traditionally serious and regal context reflects their desire to subtly subvert the wine-ification of craft beer and introduce a more approachable product to the market. The various toys represented in the coat of arms were selected to inspire people from all generations to reconnect with their childlike sense of wonder and excitement.