Pentagram – Berry Bros. & Rudd

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Berry Bros. & Rudd has released the first bottlings from its new Exceptional Casks Collection, an exclusive and exquisite range of rare spirits. Following Pentagram’s development of a new identity for the brand, Harry Pearce has designed the collection’s bottlings. The Exceptional Casks Collection is the culmination of a year-long project by Doug McIvor – Berry Bros. & Rudd’s Spirit Buyer – who hand-selected the casks. This meticulous process inspired Pearce and his team, and their design takes cues from McIvor’s sample bottles, tasting notes and simple wrap labels, creating a product similar to Victorian apothecary jars.

The initial design layouts for the bottling were created on a typewriter belonging to John Rudd, a former Chairman of Berry Bros. & Rudd, which was found in the backroom of the firm’s office at No. 3 St James Street by current Brand Director Geordie Willis. Its font and random typesetting style remain in the final design. Four expressions have been released as part of the collection: North British Single Grain 50 Year Old, 1977 Jamaican Rum Overproof (35-year-old), and two single casks of 1972 The Glenlivet single malt (41-year-old). The Exceptional Casks Collection is available from this month at Berry Bros. & Rudd. Designed by Pentagram.

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