Scandinavian Design Lab – Blossa Frisk

B_frisk_HW2_800_533_90_s_c1 Blossa_Frisk_ver2_800_1200_90_s_c1 FRISK_etikett3_1330_886_90_s_c1

With the Blossa heritage it was important to create a design that caputures the Blossa brand and makes it easy for consumers to recongnise the bottle. At the same time we wanted to communicate that Blossa Frisk is a whole new product with a taste that differs a bit from the traditional glögg range.

Scandinavian Design Lab designed a bottle that captivates the light and brightness of summer, communicating the fresh taste of elderflower and citrus – but keeping the cosy feel of Christmas by adding a traditional pattern and using the original Blossa bottle. The result is a new Blossa, in a recongnizable costume, with a feel of Christmas and summer at the same time.

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