Red Antler – Tyra

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Guided by Tyra’s belief that makeup is the great beauty equalizer, Red Antler collaborated to launch a revolutionary cosmetics experience that gives people the power to transform what they’ve got, into what they want.

Tyra and her team challenged Red Antler  to come up with the “Tyra’s gonna think I’m crazy but…” idea. This mantra guided our creative process as Red Antler strove to shock Tyra and shake up the beauty industry. The chosen direction was inspired by Tyra’s signature Smize—smiling with your eyes.

1 comment
  1. Pretty. Love the eye – knew immediately this was a beauty brand. Very nice

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