Manual – Merchants of Beverage

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Merchants of Beverage is an online service that makes it easy to buy and gift hand-picked, hard-to-find wine and spirits. The company needed their brand identity to exude style and taste, and establish itself as a destination for sophisticated gifting and for anyone looking to build the ultimate home bar.

Manual created a comprehensive brand identity system and designed a responsive e-commerce website, which included art directing the photography to present beautiful drinks in inspiring settings.

To bring the thoughtfulness and luxury of the Merchants of Beverage online experience to life, Manual designed and produced a complete set of packaging materials, including commissioned illustrated recipe cards enclosed with cocktail kit orders.

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