The previous logo looked really mean and not very inviting to keep your money there and for retail locations it didn’t have any curb appeal. The new color scheme alone — as New York Knicks and Mets as it gets — brings a healthy dash of cheerful color to the bank. The icon, serving as both an “AB” monogram or simply an attractive abstract shape gives the bank a more identifiable device that is intriguing and attractive in its weaved simplicity. The wordmark, set in Lineto’s Circular, is okay and the way the “lg” and “k” interlock is beautiful; I’m not convinced an all-lowercase rendition of the name is the most appropriate for a bank and this bank in particular. Nonetheless, an undeniable improvement. Designed by Pentagram.
Spotted via Brand New.