Pentagram – Amalgamated Bank

Screen Shot 2014-10-03 at 10.57.07 amamalgamated_bank_02 amalgamated_bank_05_atm amalgamated_bank_06_cards

The previous logo looked really mean and not very inviting to keep your money there and for retail locations it didn’t have any curb appeal. The new color scheme alone — as New York Knicks and Mets as it gets — brings a healthy dash of cheerful color to the bank. The icon, serving as both an “AB” monogram or simply an attractive abstract shape gives the bank a more identifiable device that is intriguing and attractive in its weaved simplicity. The wordmark, set in Lineto’s Circular, is okay and the way the “lg” and “k” interlock is beautiful; I’m not convinced an all-lowercase rendition of the name is the most appropriate for a bank and this bank in particular. Nonetheless, an undeniable improvement. Designed by Pentagram.

Spotted via Brand New.

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