Hunt & Co. – Elwood Apparel Co.

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Hunt & Co. was approach by Melbourne-based apparel company Elwood to assist in taking the next steps in their brand and visual identity. The project comprised a process of refinement and streamlining the brand into a singular and consistent direction to more accurately represent the label’s most recent apparel collections. The deliverables have included development of a new logotype, typographic specification, brand guidelines and a suite of printed collateral. The identity comprises of a bespoke typographic treatment using Klim Type Foundry’s ‘Pitch’, a refined colour palette and a ‘frame’ brand device.

In addition to the brand and identity, Hunt & Co. have also worked closely with Elwood to develop the concept store The Windsor Annex, which is also the first of its kind.

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