Firedog – British Horseracing Authority

Screen Shot 2014-08-29 at 10.15.59 amScreen Shot 2014-08-29 at 10.16.44 am Screen Shot 2014-08-29 at 10.16.25 am  british_horseracing_authority_logo_photo

With pages and links sporadically added over time, the BHA site had become bloated and difficult to navigate. Starting the build from scratch, Firedog implemented a sense of hierarchy. The navigation bar is now clearly split into five main sections, allowing for a more compartmentalised and rigid structure. Horses, jockeys and trainers now form new sections within the website, which makes it easier to find relevant information.

As horseracing is an outdoors sport, Firedog ensured that information is easily accessible on the move. Firedog built a mobile first website which gives access to information in seconds, as there are no large images. Firedog worked with the BHA development team on creating custom algorithms for search and a brand new API. This ensures that the new site is incredibly intuitive and mobile, as well as featuring integral search.

Spotted via BrandNew.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: