Notum is latin for ”known”, and is a tour operator as well as a consultancy company within the travel business in Norway. They focus on having a local insight and knowledge to all the small paths and unique sights in the vast nature in Norway – they want to deliver an extraordinary view worthy of a “postcard moment”. The identity builds on this, taking inspiration from a postcard stamp as logo together with photographs of Norwegian nature. The logo mark itself is a tree branching out to smaller paths and destinations. Designed by Daniel Brokstad.