Mimi’s Nuts is a small company that produces and sells many flavours of pecans. Drew Watts developed a stitched motif to emphasize the hand made qualities of the product. Drew Watts then chose to draw attention to the large and ever-changing
variety of nuts by developing an icon system for all the individual flavours. A minimalistic approach to the label design allows for the focus to be on the icons which in essence is the Mimi’s Nuts brand.