A Friend Of Mine – Doherty Design Studio

612249e1-doherty_design_studio_animation_1200px_edit_v2 image-1 image Screen Shot 2014-07-30 at 8.58.38 am

Doherty Design Studio is a renowned Melbourne interior design firm led by Mardi Doherty (formerly of Doherty Lynch). To celebrate this exciting business launch, AFOM were asked to rebrand the company to reflect Mardi’s tastes which include the unexpected, and ideas with humour and tactility. The brand identity revolves around shapes which playfully suggest the idea of three dimensionality, alluding to their work as interior designers working with ‘interior spaces’. Custom lettering featuring tilted details was drawn to match the angles of the shapes.

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