InBloom Kalgoorlie was an existing eCommerce client at enflexion who had a significant amount of regular customers ordering through the their smartphones. They already had quite a capable responsive website however wanted a new and contemporary experience for their customers to purchase flowers through a native application direct from their iPhone.
The design was kept as simple as possible by taking all the fundamental steps in the ordering process from their website and presenting them in a more intuitive progression through the application. The result was a faster eCommerce process, which has been successful in providing their mobile customers with a more efficient and rewarding mobile experience. Designed by Andrew Bray, while at Enflexion.