The Cut – Department of Treasury

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The Cut won a tender to design a new corporate identity for this central government agency. The brief was challenging, requiring a concept that worked on three levels and for three market segments. The deadline was no walk in the park either.

The Cut‘s solution was the ‘LInks’ concept. Inspired by the client brief and language that the client team used to describe the department – a group of people able to work individually, in small groups and large teams to achieve common goals and deliver projects that benefit all of Western Australia.

Loved by the client team, the concept shown here was applied to internal and external communications including reports, posters, recruitment advertising and the department’s website. A comprehensive 60 page Style Guide was also created to make it easy for Treasury’s internal team to apply the concept to their brand.

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