DesignStudio – Airbnb

bnb_P1_create_04-2000x2553 bnb_billboard_02-2000x1125 bnb_object_01-2000x1125 bnb_process_KVA_2560x1440_70_09-2000x1125

With this project, DesignStudio set out to create a top-to-bottom transformation of the Airbnb brand to reflect the growing global audience. Part of their goal was to design a marque anyone could draw – something that transcended language and formed the foundation of the new brand. The marque, named Bélo, encompasses values of belonging and is imbued with four meanings of People, Places, Love and Airbnb. This is transcended into a community symbol that can be expressed differently by each community member and in every listing – it is not bound by language, culture or location. The end result is a symbol we hope people feel compelled to share, one that accepts we are all different, one to wear with pride. DesignStudio‘s long term aim is to create a universal symbol for Airbnb.

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