The Beginnings offers strengthening raw food ingredients from around the world. Garlic from jungles of the North, wheatgrass from meadows of the East, the most fragrant cocoa of the South, the hottest tropical ginger root, algae from the purest seas. The wild, uncontaminated power of life. Those are your Beginnings – the source of the authentic you.
The visual identity has been created using patterns from unique places around the world. By combining and contrasting these patterns, Asketic has brought the wild of the jungle into the wild of the city. During the process Asketic created design concept and identity, product packaging, a library of illustrated patterns and visual guidelines to help expand the brand identity as it evolves.