While other newly-formed pharmacy chains did battle on the high street for customers’ trust, Vårdapoteket was able to make the most of its unique position and locations. To add value to the asset and win a return on their investment, the client partners were willing to be brave. They looked to SDL to create something special from their small pharmacy chain: a brand and a destination to remember.
SDL‘s strategy for the business and the brand was to offer customers, many of whom would be patients away from home, a welcoming oasis of calm amid the sterility of a healthcare facility. SDL introduced a broad, vibrant colour palette, softer lighting, clearer information, and bright, graphic wallpaper that celebrated the miracle of the human body – not with cheesy images of happy families but with forms inspired by anatomical and botanical illustrations.