Hoyne – Parramatta City

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Hoyne was invited to develop the new brand platform for Parramatta City, NSW’s second largest business hub. The objective was to deliver a brand that reflected the potential and positivity of a city in transition in order to encourage large-scale project investments and to inspire businesses to relocate to this burgeoning centre. The new identity uses Parramatta’s traditional, optimistic yellow as its central colour, whilst the use of the ‘plus’ icon and associated visual language symbolises the notion of Parramatta as a launching pad; an environment with abundant opportunities.

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