Nod Inc. is a Bay Area technology startup focused on developing the world’s most advanced wearable input platform. Character was approached by the Nod Inc. team to position, brand and launch their first consumer product, Nod–a gesture control ring that enables beautiful, touchless interaction with smart devices and objects. Following an impressive product demonstration, we enthusiastically jumped at the opportunity.
Working closely with the Nod team, Character first developed the strategic framework from which all creative and messaging development would be derived. Once in place, Character created Nod’s logo identity and supporting brand visual language. Character then extended the new identity to both their pre-order website and launch consumer awareness campaign.