MultiAdaptor – Soulmates

Soulmates_6_02 Soulmates_4 Soulmates_18 Soulmates_15

To support a shift to an international growth strategy, Soulmates required a new brand identity to allow it to stand on its own two feet, while still feeling part of the Guardian family.

MultiAdaptor‘s objective was to capture and express the personality and values of the Guardian to cut through the clutter. The brand also needed to reflect its premium positioning and be appropriate for a discerning, international audience. MultiAdaptor response is all about these simple, special connections. This positioning differentiates from competitors who trade off features like the most intelligent algorithm, or just pure volume of users.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: