Childhood cancer affects more than 600 children in Australia every year and every week, three children die. In the face of such a complex and devastating disease, Children’s Cancer Institute was ready to draw a line in the sand. In a complex and emotionally dense charity landscape, scientific research organisation, Children’s Cancer Institute came to us seeking an increased profile and to double their fundraising efforts via a fresh and differentiated brand.
For the first time, Children’s Cancer Institute was able to stand behind one inspiring and motivating purpose, unifying and energising all areas of the organisation. Designed by Purpose.