The creative solution: what idea or perspective mandate approached The lawyer is a human expert, who will always fight on your behalf. We needed to create an image of a more human and personal law firm.
Overall tonality for communication was found in the passions of our client’s leisure time. By concentrating on things closest to our clients heart, Werklig were able to find a mirror for portraying our client’s values and ways of conducting business. Humanity, perseverance and will to fight for the best interest of clients were manifested through images of hiking and boxing.
Finsta’s logo is based on the formulation of the letter s. It was adapted to fit the industry symbol § (clause in Finnish law literature). To prevent too banal highlighting of the symbol §, the same design thought was carried in all letters of the logo.