Mash Creative – uBear

36120 18

Mash Creative collaborated with Paul from Hype Type Studio to design the brand identity, print collateral, packaging and website for uBear® – A high end mobile phone, tablet and laptop accessories company based in Los Angeles, California.

The brief for the uBear® logo was to create an identity that would be both adaptable and instantly recognisable. The logo consists of a stand alone Bear marque hugging the letter U, as well as a custom sans serif logotype.

A unique, bold and bright colour palette was used throughout the packaging to help distinguish it from similar products on the market. The use of gloss varnishes and metallic foils throughout the packaging helps to create interest on the shelf.

In addition to the identity and packaging, a fully responsive website was designed and built to allow a seamless user experience.

Photography by György Kőrössy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: