SNØHETTA – Telemark

max_84e8a8e126334100cda46951efef7d27max_c97f4660ae499892915b18c9f9d3cd3b max_2a4e46790183eada01dcfee017ebb57c max_7cd9c2b5c6d2dbf792d39a74004b510c

Telemark’s visual identity is designed to help the many tourism operators and businesses in the county to appear unified and coherent. The purpose is to communicate the experience of Telemark as a modern and exciting destination, drawing to more visitors to spend valuable time in the county.

The overall idea of Telemark’s visual identity is contrasts that complement and reinforce each other. The wet appears wetter in juxtaposition with the dry. The icy cold feels harsher in the face of the heat. The modern assumes a new perspective when paired with the traditional. Designed by SNØHETTA.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: