Mucho – Chairish

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Chairish is an online store that has created a fun and easy way for design lovers to buy and sell previously owned furniture and decor to one another. Mucho created a logo and identity system for them that can be used online, across all of their printed collateral, and was flexible enough to be used as a graphic system throughout their office interior.

The name and attitude of the company is fun and they required an identity that would appeal to all audiences. Mucho reflected the twist and wordplay of the name by creating a logo that takes an Eames lounge chair and swaps the back out for a heart. The client required a graphic language that suggested these items were pre-owed so couldn’t be too polished or pristine. In order to achieve this we developed a collection of hand drawings of the furniture. These drawings are used throughout the stationery system and are blown up large to decorate the wall of their office. Visit their site here chairish.com.

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