Cape Rock – Liv

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Liv points you in the right direction. The elevated, cosmopolitan way of Liv Life. Where the sun shines and the people smile.
Liv is Finlands number one womens channel yet didn’t look like a market leader. The identity needed to be bigger, positive, more contemporary and fully addressed to women who embrace modern lifestyle.
With a colourful look Liv shows how open, relaxed, welcoming and warm the Liv world is. Idents such as dinner with friends, shopping, sports in the park, or yoga establish this feeling. Menu’s and continuity celebrate the Liv moments and literally point you in the right direction. Designed by Cape Rock.

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