Wondereight – Origami

origami-main152d img-4_0  img-8img-9

A new concept was hitting the streets of Beirut combining a Kids Academy and a Class A Kitchen / restaurant. The clients entrusted Wondereight with the creation of an identity that clearly communicates the contrast and unicity of the place.

The challenge in this case was bringing out the fun in chic. The academy consists of theater classes, workshops, art courses and a dancing audio while the restaurant targets class A customers. The choice of name was really pivotal to the brand as it helped in communicating both liveliness and sophistication.

The result was a brand that attracts curious children and their posh parents. Wondereight were able to reach that goal through applying the concept of folding on the different applications at hand.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: