The Wedding Belle is a wedding planner that focuses on making dream weddings a reality. Owner and principal consultant, Robyn Martin creates events that are elegant and timeless. She wanted a mark and materials that matched the caliber of her craft. Martin also wanted a site that would showcase some of her favorite events and the special brides they were created for.
The visual identity created for The Wedding Belle represents the modern bride, communicating style, confidence and expertise. Elements of the existing mark were incredibly special to Robyn. Ghost honored that with customized letterforms nodding back to the logo’s original typeface. The color palette includes brighter pastels paired with gold foil; giving the identity softness, warmth and a touch of formality that Robyn’s clients want on their special day.