Through its roots, the newly minted brand name Avenor speaks of the road (avenue) to the future (French: avenir). This idea is explicitly reinforced by the new brand slogan, Creators of Future. The new logo in the shape of a star made up of simple, colorful stripes, depicts the school community with its different constituents and interests that converge towards a shared purpose. The whole of the new brand identity was entusiastically received by students, parents and teachers alike, who instantly identified with it and took it up with much pride. Designed by Storience.