Apple is known for its simple, clean design. The embroidery industry is not. Red Pepper knew that a straightforward, uncluttered brand would not only resonate with our Mac audience, it would drastically stand out from any other embroidery software on the shelf. From finessing a final name and creating a refreshingly simple yet memorable logo (a flower design that pays homage to the distinct Mac “command” symbol), to building the perfect brand palette—Red Pepper strategically crafted every element. Finally, the TruEmbrodiery™ Software brand was born.