Two Times Elliot – Hoola

Hoola_Womens_Swimwear_Brand_Logo_01 Hoola_Womens_Swimwear_Brand_Logo_05 Hoola_Womens_Swimwear_Brand_Logo_03 Hoola_Womens_Swimwear_Brand_Logo_02

Hoola are a womens swimwear brand specialising in D+ cup sizes, based in West London. Two Times Elliot were approached to do an identity refresh as well as a full collateral set and supporting material for the products themselves. The idea behind the identity was that of a horizon. The core element of the identity shows the block of colour to always dissect the central “O” in Hoola.

Finished in a Fluorescent Yellow with a Bronze Metallic Foil. This project will continue to update as our journey with Hoola continues.

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