Hoola are a womens swimwear brand specialising in D+ cup sizes, based in West London. Two Times Elliot were approached to do an identity refresh as well as a full collateral set and supporting material for the products themselves. The idea behind the identity was that of a horizon. The core element of the identity shows the block of colour to always dissect the central “O” in Hoola.
Finished in a Fluorescent Yellow with a Bronze Metallic Foil. This project will continue to update as our journey with Hoola continues.