Berger & Föhr – Icon Magazine

Berger.Fohr-Icon.Magazine.Rethink.01 Berger.Fohr-Icon.Magazine.Rethink.03 Berger.Fohr-Icon.Magazine.Rethink.04

Icon Magazine asked Berger & Föhr to create a Rethink for Issue 122: Future 50Berger & Föhr chose to address marijuana. Rethink is a one page feature where Icon asks graphic designers to redesign something they think needs updating, has been poorly designed, or relates to a problem in need of solving. Marijuana was in the news, it was about to be legalized in our home state of Colorado, and as a consumer product it was in much need of a new identity, brand, and packaging overhaul.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: