Naming, brand identity and marketing communications for ‘Strata’, a landmark commercial property development in Staines upon Thames. Blast’s inspiration for the naming came from the layered design of the building created by ESA Architects. A strong identity for the scheme was developed using colour and a three tiered concept which reflects the three floors of the building. This central concept is used throughout the marketing materials to communicate the three key sales messages for the scheme, ‘Unique, Design, Advantage’.
All marketing materials were created to reflect the sophisticated design and high quality specification of the building. The campaign was launched with a limited edition box which featured layers of information printed, embossed, foil blocked and laser etched into different materials.