Firedog wanted the material to be as widely distributed as possible so they decided on an integrated campaign whereby they would produce both a printed and digital copy of the campaign. Firedog developed the campaign title “Engineering for growth” so that we could own the natural SEO context for the search terms which make up the initiative. They developed a series of case studies which focused on each of the UK’s leading success stories, developing supporting imagery and vital statistics to ensure an easy read. For the microsite, Firedog developed a fully responsive design template, which made for format friendly reading across a range of devices. The site could easily be read from full widescreen desktop mode right down to mobile portrait mode. The supporting brochure format ensured that the campaign could also be “pushed” to key figures in industry.