Mucho – Síol

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Síol (pronounced she-ol) is a small architecture practice. They approached Mucho for a new identity that embodied their philosophy of conceptual, clean architecture for both interior and exterior design.

Síol is a Gaelic word literally meaning ‘seed’. The identity however couldn’t be associated with it’s meaning. Many times the name gets misspelt as ‘Soil’ and any reference to this suggests landscape architecture which is just one part of the firm’s business. The logotype was created geometrically using the angles derived from cutting a square in half, joining the two points and therefore creating a Fibonacci triangle. This angle was then used to create the accent and cut the letterforms to create a bold, modern original logotype.

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