SomeOne – Big Eyes

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A new Advertising agency with a focus on honesty and visually led thinking. Big Eyes. Branded by SomeOne.

SomeOne worked with the start-up to help create a new platform to support the new business venture. SomeOne won the project based on reputation and have been working with the group for the past 3 months on developing a new visual brand identity.

The visuals feature adaptive, flexible and data-powered eyes. Created in conjunction with the generative digital artists Field — the eyes change depending on their context and application. Ever-changing the digital iris design emulates the muscular construction of biological eyes, creating unique designs for each application.

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