The Helix are regenerating a disused area of land in central Scotland – connecting Falkirk and Grangemouth – to create a unique outdoor space for the local communities and as a destination for people to visit.
The brief was to emphasise the space and physical areas for activity and the multi-dimensional offering – something for everyone. The logo includes three abstract shapes which sit together on an isometric grid. D8 used this grid structure as the backbone of the marque and the basis for the brand’s visual elements, including typography, all outlined in a bespoke set of identity guidelines. D8 are not responsible for the website.