Maud – Spa Q

Maud-Spa-Q-01 Maud-Spa-Q-02 Maud-Spa-Q-04 Maud-Spa-Q-07

QT Hotels approached Maud to design a brand for their first of sev­eral spas around Aus­tralia, with the stip­u­la­tion that the iden­tity of each should be inspired by the cul­ture of its loc­a­tion, the first being on Australia’s iconic Gold Coast. Maud took inspir­a­tion from col­our­ful beach huts and nat­ural stocks to cre­ate a vibrant and approach­able brand that avoids the expec­ted. The Logo and inform­a­tion sit on a clean pat­tern free sur­face, always opposed by an indi­vidual and strik­ing pat­tern. This jux­ta­pos­i­tion is designed to sug­gest the idea of stress & relief.

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