In 2011 Omobono set out to share the best practice of B2B marketers so that they could learn from their peers. Partnering with The Marketing Society, and ably supported by Circle Research, Omobono researched what B2B marketers really do in digital and what they think works. To complement this research I created the visual infographics to represent the results and also produced a complementary illustration to represent the digital landscape of today.
Produced in illustrator, the aim was to represent the various areas of B2B today; whether that’s mobile, search/SEO, social media, video, display advertising, Email marketing etc. The piece has been used for many examples, and also inspired new pieces for our clients. Designed Adam Hartwig.