The idea of creating a calendar was always at the top of our heads. However, Acre needed an idea that was sound, that made sense. Acre went back to our roots for that big idea, and we stumbled upon the fact our agency is named after a unit of measure. Things began to click into gear and the team worked to create a calendar that would highlight 12 units of measure . This brought a lot of symmetry to our design philosophy which melds sense and practicality together. This craft-centric calendar is designed to be practically functional as well as aesthetically pleasing.