Coblentz Patch Duffy & Bass is one of San Francisco’s oldest and most respected law firms. Having assessed their identity and website, they came to the conclusion that their visual communications lacked clarity and consistency, no longer differentiating them from the competition. They invited us to design a new visual identity that would reflect the firm’s structure, the way it works with clients, and the personalities who run the business. Mucho’s first step was to ask their attorneys and clients what they think distinguishes the firm. They agreed that Coblentz isn’t a large, faceless corporation – it’s a firm driven by people power. It also became apparent that clients don’t find attorneys via random online searches, they’re usually recommended by friends and peers.