The name for CatalunyaCaixa is not only a commercial brand, but also forms part of our country’s collective imagination. Clase bcn created a name built to last, contemporary yet not bound by the vagaries of fashion, just like the organisations behind it.In keeping with this philosophy, Clase bcn designed an understated, balanced, solid brand that inspires trust and reflects credibility. Clase bcn created a new, specific exclusive typeface for the logo (CX), which is also used for headings and key texts. The tricolour colour scheme features a characteristic background for façades, credit cards and any other means of communication. The initials CX, shorthand for the organisation’s name, serve as a contemporary symbol/hallmark for the brand.The same graphical criteria were followed for the sub-brands for Social Projects and subsidiaries.