Market Lane is a small, specialty micro-roaster and café, located in Prahran Market, Melbourne. They source and roast specialty coffee from single farms, estates and cooperatives. Australian foodie royalty Fleur Studd approached Swear Words to design the identity for her über-chic café at the Prahran Market.
The design is a mixture of natural warmth and industrial cool. Earthy textures and colours take the edge off a clinical and scientific concept focussed on coffee education. From brand-naming through to design and implementation of the website, it has been a massively rewarding process. Designed by Swear Words.