The biggest challenge was that you can’t smell what you see online. Ferro Concrete came up with the idea for an online service that allows customers to test scents in their own homes. It made finding a great fragrance an easy and enjoyable process with a service that lets you find scents based on your own style, sample them in the comfort of your own home, and then have your choices delivered to your doorstep. Ferro Concrete named the company “Commodity” and called its unique service “scent tailoring” then we crafted a brand, packaging, start-up strategy, website, and infrastructure.
A lot of thought and detail went into every aspect of Commodity. Ferro Concrete understand that a new company isn’t just a business venture—it’s a work of art.