Ay-Up Creative – Bootle

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Bootle is a new area of focus for regeneration within Liverpool, and plans are in place to help build a brighter future for the town. Architecture students from the LSAD created their own regeneration schemes for the town, focusing on substainability.

Ay-Up Creative and Kit Ambage worked together on designing a masterplan document for one of the group’s proposals, and from there went on to create a hypothetical branding proposal for Bootle.

The typeface, was inspired by the carvings in the wall of Bootle town hall, and the three stripes are a reference to Bootle’s long standing town motto; ‘Respice, Aspice, Prospice’ latin for past present future.

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