SAS – Herbert Smith Freehills

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At the heart of the new brand is a powerful and simple idea – that Herbert Smith Freehills people “guide their clients through an increasingly complex, challenging and unpredictable world. They advise with clarity, originality and authority.” They are “Perceptive” – this is the idea at the heart of the new brand. This core idea is expressed strongly in the logo and the brand imagery. Designed by SAS.

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