The Museum wanted a fresh identity that was family friendly and would encourage participation in the arts. It is a place that brings you closer to inspiring objects, activities and concepts.
The simple magnifying glass logotype is a window into this exciting world and can be used in a variety of ways. For instance it can be used to magnify words or objects, it can be used to show an x-ray, it can represent a thought bubble or it can reveal an invisible concept within something.
Designed by Mike Rigby, while at True North.